In 2010, my country's tractor market operated steadily, exhibiting many new characteristics. Total industrial output value and sales revenue reached 34.813 billion yuan and 40.023 billion yuan, respectively. Meanwhile, export delivery value maintained strong growth momentum. Domestic demand for large and medium-sized tractors remained high, but the growth rate slowed, with demand shifting towards higher-horsepower models. The small tractor market continued to grow at a double-digit rate.
On the other hand, regional market demand is uneven, brand competition is intensifying, and market concentration is increasing. However, compared with agriculturally developed countries and regions such as Europe and the United States, demand saturation is far from being achieved. Furthermore, outdated product structure and performance are common problems for Chinese tractors, and technological advancements remain to be improved. Furthermore, quality issues caused by market disorder and disorderly competition among companies also highlight the need for improvement in the quality of Chinese tractors. According to the national agricultural mechanization development strategy, my country's agricultural mechanization is currently at an intermediate stage, with the comprehensive mechanization rate for plowing, planting, and harvesting just exceeding 50%. According to the "Opinions of the State Council on Accelerating the Sound and Rapid Development of Agricultural Mechanization and the Agricultural Machinery Industry," by 2020, the comprehensive mechanization rate for plowing, planting, and harvesting in my country must reach over 65%. This means that the current development of my country's agricultural machinery industry still lags far behind the requirements of the national agricultural mechanization development strategy. Tractors, as the power source of agricultural machinery, still have significant market demand.
